There’s something magical about an ad that doesn’t feel like an ad—and Volvo’s latest for the EX90 is exactly that. It’s not just selling a car; it’s telling the story of what it means to love ...

In the world of advertising and branding, staying relevant while resonating with audiences is a delicate balance. Two automotive giants—Volvo and Jaguar—recently demonstrated the stark difference in ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle? That's one of several questions raised by the debut of a new ...

Addition was founded in 2021 and has done work with Google, Prudential, The New York Times, Realtor.com and more. A mock video ad for Volvo generated buzz this week for appearing authentic, despite ...

Add articles to your saved list and come back to them any time. Toyota's Camry, for example, is one and Volvo's S40 - and its wagon counterpart, the V40 - is another. This was Volvo's attempt to ...