The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential ...

Getting lead generation (lead gen) right today requires a smarter, more connected strategy that blends data, AI and content to meet buyers where they are. Here are six lead-gen approaches that my ...

On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most ...

and shift and align your strategy from “what we want to say” to “what our audience needs to hear". Make listening an ongoing part of your lead generation process, not just a once-off survey ...

This is where a strong open house sign-in sheet strategy comes in ... follow-up and prioritize the most promising leads. Beyond lead generation, these logs give you a way to demonstrate your ...

Here are three cost-effective strategies you can deploy to implement a successful mobile lead-generation campaign. Strategy #1: Format your pages for mobile devices Many brands are lured by sexy terms ...