Virtual reality (VR) is "a realistic and immersive simulation of a three-dimensional environment created using interactive software and hardware, and experienced or controlled by movement of the body, ...

Apple’s Vision Pro headset may not become a mainstream hit at its $3,500 ask. But in the realm of science and medical care, it can prove to be a game changer.

The Virtual Artist is not Sephora’s only foray into augmented reality. Last March the retailer freshened up its commitment to being a leader in digital beauty retail with mobile tactics playing ...

Virtual reality is a vehicle for high-end experiences, and can help engage customers in low-involvement categories. Augmented reality offers marketers ... efficient to have such a wealth of insight in ...