Virtual reality and augmented reality (VR and AR) offer some of the most unique experiences out there. You aren’t just watching the action play out on your TV, phone screen, or computer monitor ...

Chinese AR start-up Rokid puts Alibaba AI in smart glasses to take on Meta Rokid’s US$345 smart glasses are the latest from China to adopt generative AI to capitalise on the burgeoning product ...

Additionally, the emergence of Virtual Reality (VR) and Augmented Reality (AR) have also been game-changing for the sports industry. These technologies are not only transforming how athletes ...

Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. In this article, Ben Hargreaves asks whether there is particular potential for the ...

The Virtual Artist is not Sephora’s only foray into augmented reality. Last March the retailer freshened up its commitment to being a leader in digital beauty retail with mobile tactics playing ...

Virtual reality (VR) is "a realistic and immersive simulation of a three-dimensional environment created using interactive software and hardware, and experienced or controlled by movement of the body, ...