Virtual reality and augmented reality (VR and AR) offer some of the most unique experiences out there. You aren’t just watching the action play out on your TV, phone screen, or computer monitor ...

Additionally, the emergence of Virtual Reality (VR) and Augmented Reality (AR) have also been game-changing for the sports industry. These technologies are not only transforming how athletes ...

Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. In this article, Ben Hargreaves asks whether there is particular potential for the ...

The Virtual Artist is not Sephora’s only foray into augmented reality. Last March the retailer freshened up its commitment to being a leader in digital beauty retail with mobile tactics playing ...

Virtual and augmented reality in the classroom has proved to be effective for history and chemistry lessons. However, a new use for these tools is now emerging: teaching computer science. Currently, ...

which provides a sense of scale and dimension, we’re pursuing a number of applications: Ultimately, we envision ubiquitous, portable devices with broad value and appeal that take augmented and virtual ...

Augmented and virtual reality tools are enhancing biology and health and wellness classes for K–12 students through safe, virtual labs and field trips that go inside the body. Growing demand for mixed ...