Today's virtual reality games and content can be pretty immersive, but they largely miss the mark when it comes to haptic ...

And it’s likely awkward to have a device dangling on your mouth. But the work brings us a little closer to adding a new sense to virtual and augmented reality and making video games more immersive.

Brands could opt for virtual reality billboards in video games or instant virtual clothes fittings and furniture trials. Or, companies could go even further, creating advertising or marketing ...