The Michelin Man - officially called Bibendum -- was introduced in 1894 by cartoonist Marius Rossilon. The poster dates back to 1910 and is the oldest in the exhibition at hotel 45 Park Lane.

Continuing our Art Deco Centenary series we profile graphic designer and artist Adolphe Jean-Marie Mouron, who under the pseudonym Cassandre created posters that thrust the style into everyday life.

Naturally, the vintage art on matchboxes caught their eye. “What drew us to matchbox labels was that they use a random object, which still has significance in our everyday lives,” says Dhoshi.