On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look will be the first logo update since 2009 and will be used for ...

Olipop’s run at Mountain Dew comes just as the larger brand is renewing its claim to being the brand of outdoors and fun. Mountain Dew recently reclaimed its decades-old tagline, “Do the Dew,” and ...

Mountain Dew Supernova originally released in 2008 as part of a promotion called DEWmocracy. Three flavors—Voltage, Revolution, and Supernova—competed head to head in a nationwide fan vote.