In 1952, Hasbro realizes their profits will increase exponentially if they advertise directly to kids. And the guinea pigs for this advertising experiment are the newly released Potato Head toys.

Mr. Potato Head, the classic Hasbro toy brand which includes the mustachioed Mr. Potato Head and clean-shaven Mrs. Potato Head, will soon be rebranded as the gender-neutral "Potato Head" toy line.

So mash for that. Hasbro is scrambling to reassure fans that Mr. Potato Head still exists — amid uproar over its gender-neutral rebranding announcement. “Hold that Tot – your main spud,… ...

Potatoes have no gender. And soon, after nearly 70 years, the name of Hasbro’s popular spud-shaped toy will reflect that: No more Mr. Potato Head. It’s just Potato Head. On Thursday, the ...

Hasbro is not discontinuing the Mr. or Mrs. Potato Head characters, nor is it creating a new gender-neutral potato character. The overall brand name is dropping the "Mr." from the logo.

Hasbro is dropping the honorific “mister” from the “Mr. Potato Head” brand, renaming the shapeshifting plastic spud to the gender-neutral “Potato Head.” ...

Mr. Potato Head and Mrs. Potato Head attend Variety's Power of Youth presented by Hasbro, Inc. and generationOn at Universal Studios Backlot on July 27, 2013 in Universal City, California.

Mr. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato — kids had to supply their own vegetable to poke eyes, a nose or mustache into.

Barbie maker Mattel released a gender-neutral doll line in 2019. But Mr. Potato Head is one of the biggest brands to do so. “It’s setting this new standard,” Mierzejewski said.

In 1952, Hasbro realizes their profits will increase exponentially if they advertise directly to kids. And the guinea pigs for this advertising experiment are the newly released Potato Head toys.

Even Mr. Potato Head finds gender conformity un-apeeling! The classic spud-shaped plastic toy is getting a new, gender-neutral name — just plain Potato Head — with the toymaker Hasbro scrappi… ...

Hasbro will rebrand its classic Mr. and Mrs. Potato Head toy line as simply “Potato Head,” adapting and better reflecting today’s modern families and gender identities.