With everyone switching from Universal Analytics to Google Analytics 4 (GA4), we figured this would be the most helpful example to demonstrate how easy form tracking is in GTM.

Google has been warning website admins for quite some time that starting today, July 1, 2023, Universal Analytics (UA) would stop tracking new data. The shutdown was first announced in March 2022.

Google Analytics 4 will replace GA 3 in summer 2023. Our guide will walk you through all the steps to set up GA 4 and measure your website's data.