LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...

Search Engine Land » PPC » LinkedIn Message Ads: Everything you need to know Share LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience.

In 2024, advertisers also welcomed video updates on the platform, including the launch of AI-powered video ads ... Once LinkedIn officially launches its full-screen vertical video feed, it ...

LinkedIn is testing a new feed of TikTok-like vertical videos. The feature hasn’t been publicly announced but it’s been spotted by users in recent days and the company confirmed the tests to ...

The new vertical video feed for web pages is a natural development, given that LinkedIn had already been seeing strong engagement with that format on mobile, where it had first launched.

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

In response to the complaint it received in February, the EC wrote to LinkedIn to request further information on how it might be enabling targeted ads based on sensitive personal data such as race ...

sexual orientation or political opinions for their targeted ads. The Commission had in March sent a request for information to LinkedIn after the groups said the tool may allow advertisers to ...