Narrator: You may remember this color, Vantablack. It was unveiled in 2014, and media outlets called it the darkest color in the world. But this color here? It's not Vantablack.

Optical illusions are wild. But this one might be the wildest one we’ve seen. A newly developed color called Vantablack might be the coolest color ever. But it’s actually illegal to use it ...

Vantablack is a black so dark that it obscures all sense of depth. If you coated yourself entirely in Vantablack, your features would disappear, and you would look like nothing more than a silhouette.

The launch of artist Stuart Semple’s new $16 ink could reignite his surreal rivalry with sculptor Anish Kapoor over the “blackest black,” the “pinkest pink” and the ownership of colors.

Different light frequencies translate into different colors. Vantablack isn't a color, but a material. It’s made of a “forest” of tiny, hollow carbon tubes, each the width of a single atom.

And the new color enabled by Oz is named “olo,” a reference to its theoretical color space coordinates, which are [0,1,0]. [ Related: Animals only see in black and white and 5 other color myths .

From Tiffany Blue to iridescent shimmers, celebrity nail artists Gina Edwards, Tom Bachik, and Yoko Sakakura break down the 13 biggest nail color trends that will be huge in 2025.

A new type of super-black, highly resistant satellite paint promises an affordable fix to the satellite light pollution problem that has marred astronomical research since the recent advent of low ...

It's unlikely BMW will offer the color on a production car, so enjoy it here. UPDATE 9/4/2019: We've updated this story to include a short YouTube video clip of the X6 Vantablack concept car ...

This isn’t the first time Semple has released a color approximating another more scientifically fantastical one. In 2016 Vantablack, a coating so dark is absorbs light, was exclusively licensed ...