Opinions expressed are those of the author. A value proposition, simply put, is the reason or set of reasons that someone chooses you as their financial advisor. After more than 20 years of ...

When transitioning from a nonprofit executive to an entrepreneur, I realized one key truth: a killer value proposition can ...

Your CV is a personal marketing tool, and it should reflect your professional brand. Incorporating branding elements helps communicate your unique value proposition to potential employers.

A well-crafted value proposition can make a huge difference in helping understand where your financial advisory firm is headed. It sets your financial advisory firm apart from others and helps you ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

1. Design a standout CTA "Make sure your CTA stands out with a bright, loud design that has contrasting colors and compelling language which emphasizes the value proposition. It should be concise ...

It’s also probably the simplest, clearest explanation of a value proposition, finding where the need is and then addressing it. Arguably the most important part of any business’s marketing ...

Articulating your value proposition as an advisor is harder than ever due to changes in the industry that have advisors both racing to increase their breadth of services and compete against new ...

Do you want to know the weirdest thing employers want from veteran job seekers? A value proposition. They ask job seekers about it as if preparing a value proposition was like running around in ...

What’s your company’s value proposition? To many people, strategy is a total mystery. But Harvard Business School professor Felix Oberholzer-Gee says strategy doesn’t have to be complicated ...