Here's how to pressure test your value proposition and craft messaging that converts. The post If your value prop sounds like ...

Hims & Hers Health, Inc.'s Q1 results show 111% growth, yet shares fell 8%. Click for a look at the impact of drug access, ...

Lotlinx announced it has hired industry veteran Kerri Wise to its leadership team, calling its new chief marketing officer “a ...

Allison Transmission, a leading designer and manufacturer of commercial and defense vehicle propulsion solutions, is pleased ...

The survey found that, in addition to market access specialists, senior management, sales/commercial, marketing and ... task of 'Building brand/product value proposition/market access strategy ...

They are also cutting marketing and lead generation spend ... Arguably, a good KPI to follow for the company’s value proposition is their own headcount and operating expenses.

With a sophisticated value identity now established, McDonald’s hopes to hook visitors with new marketing products and menu innovation. In April, the brand released the Minecraft Happy Meal, which was ...

This month marks the official launch of GoodBrand Impact, a boutique media agency and consultancy dedicated to helping corporate brands amplify the value of their advertising and marketing investments ...

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite decades ...

The media-for-equity fund provides companies with advertising from a $15m fund -the value of discounted ad inventory from its ...