Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to ...

When developed properly, your unique value proposition can be so much more than a corporate statement. Here are five tips you can use to effectively define it. In today's competitive markets ...

For example, at my company, ForwardBrands, our value proposition is “We help founders clarify their marketing message so they can increase sales and decrease confusion.” Step 3: Create ...

Business marketing is the process of promoting ... and can be leveraged across multiple platforms. Find Your Unique Value Proposition and Flaunt It Your unique value proposition, or UVP, can ...

head of marketing at Google Mobile Ads, Mountain View, CA. Mobile prerogative When it comes to mobile, timing is everything. Consumers are always connected to a brand regardless of where and when they ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...