If companies want to attract and retain talent, they must market their employee value proposition effectively.

The value proposition isn't just changeable ... and position their firms in growth categories. There are many examples of other professional service categories adjacent to marketing that have been ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

In a highly competitive job market, it’s vital for businesses to find the ‘Goldilocks zone’. For Focus Group founder Carlos Jonmundsson, this sweet spot is found at the intersection of research, ...

For example, at my company, ForwardBrands, our value proposition is “We help founders clarify their marketing message so they ...

Unique Selling Proposition (USP ... Each of these is an example of a company that has found a USP "peg" on which to hang its marketing strategy. A business can peg its USP on product ...