The famous 10,000-hour rule explains that mastering a skill means practising it for 10,000 hours. According to this theory, there is no such thing as ‘I just don’t get it’. Real life ...

A value proposition in marketing is a concise statement of the benefits that a company is delivering to customers who buy its products or services. It serves as a declaration of intent ...

Cambridge Dictionary (and, in my experience, most marketing professionals) defines value proposition as "a reason given by a seller for buying their particular product or service, based on the ...

This can help ensure every touch point of information and value exchange is considered and deliberate. By leveraging outstanding CX as part of their unique sales proposition, energy and chemicals ...