"I've never really labeled myself as a 'VSCO girl' until it really became a trend ... is the latest teen iteration of "preppy" style with a casual beach-inspired flair. It's an aesthetic that ...

We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover ...

The VSCO girl can be found frequenting the photo-editing app VSCO (pronounced “vis-co”), known for its hazy, beach-inspired filters. The phrase goes well beyond the app, though. It’s become shorthand ...

When I first heard the phrase “VSCO girl” from a neighbor over the summer, I had to ask her to repeat it several times, then insisted she spell it out because I simply didn’t understand what ...

If you answered, yes to most of the previous questions, then you're a VSCO girl. VSCO girls have a vibe all their own—and this turtle-loving, messy-bunned tribe is taking over TikTok and Instagram.

Dubbed everything from the “new girl next door” look to a (less flattering) "basic" aesthetic, VSCO girl culture can be viewed as a successor to the early Noughties “tumblr girl” aesthetic.

We all remember the ubiquity of "VSCO girl". Off its heels, the app has reinvented itself as a place for serious creators. The company's current president, Eric Wittman, tells Mashable that the ...

A sample conversation with a teen: "Oh, that VSCO girl? She's definitely not in my squad. But I stan her swagger even though those scrunchies are trash. Hundo P. OK, boomer?" Translation ...

I can’t pinpoint the exact moment I heard the term “VSCO girl” but I know it was on TikTok, and I was pretty sure that it would be a big deal. That wasn’t because I was particularly ...