Designing medical devices for such varied use cases requires more than just technical proficiency. It calls for strategic ...

Mobile banking, by nature, offers customers flexibility, efficiency, and control over their financial activities, features ...

The goal of user research at any stage of product design is collecting data about your target audience. But if you are not careful, cognitive bias can start to influence your user research data set.

Creating a handful of personas—descriptions of fictional people who represent your site’s major user groups—can help librarians keep multiple perspectives in mind. Personas generally include a name, ...

Why User Research Is Crucial For Startups. Validating your ideas: Before investing significant resources into product development, ... Segment them based on demographics, behaviour, ...

Google Ventures UX research partner Michael Margolis explains the formula he’s used to help 300 startups conduct effective user research faster. This is an excerpt from Learn More Faster: How to ...

Source: Pew Research Center’s Internet Project Tracking Survey, August 7-September 16, 2013. N=1,445 internet users ages 18+. White, Non Hispanic (n=1,025), Black, Non Hispanic (n=138), Hispanic ...