The goal of user research at any stage of product design is collecting data about your target audience. But if you are not careful, cognitive bias can start to influence your user research data set.

Why User Research Is Crucial For Startups. Validating your ideas: Before investing significant resources into product development, ... Segment them based on demographics, behaviour, ...

It’s not called “navigation” for nothing. If potential customers can't find what they're looking for on your website, they'll find it somewhere else.

Creating a handful of personas—descriptions of fictional people who represent your site’s major user groups—can help librarians keep multiple perspectives in mind. Personas generally include a name, ...

Google published research that studied the effects of user generated content (UGC) spam on user experience. The research uncovered interesting insights on user experience and points the way to ...

Source: Pew Research Center’s Internet Project Tracking Survey, August 7-September 16, 2013. N=1,445 internet users ages 18+. White, Non Hispanic (n=1,025), Black, Non Hispanic (n=138), Hispanic ...

CWA said the Activision User Research Union-CWA marks the first group of video game user researchers to form a union, joining over 2,000 workers at Microsoft-owned studios to organize under the ...

User Interviews, the Entrepreneurs Roundtable Accelerator-backed company that has built a CRM for product research teams to get user feedback, has closed on a $10 million Series A round.The ...