The goal of user research at any stage of product design is collecting data about your target audience. But if you are not careful, cognitive bias can start to influence your user research data set.

The most detailed organizations combine customer research, demographics, and even psychographics with operational data records such as spending patterns to create narratives that attempt to blend ...

Why User Research Is Crucial For Startups. Validating your ideas: Before investing significant resources into product development, ... Segment them based on demographics, behaviour, ...