That’s where user personas come in. A user persona, also known as a buyer persona, customer persona, or customer avatar, is a made-up character that represents your ideal customer. Although you ...

And where traditional market research might be informed by psychology, the methods for creating a user persona are closer to anthropology, sociology, and even journalism. Kara Pecknold ...

An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite ...

See user persona. (2) The preferences and current desktop configuration of a user's machine. User profiles enable several users to work on the same computer with their own desktop setup.