But user persona benefits extend to so many more parts of your business. Because buyer personas are generalizations of your different types of customers, you likely need more than one.

A user persona is a composite of user profiles, which contain the actual data from real people. Whereas profiles describe real humans, the persona is an "ideal" description of a target audience.

See user persona. (2) The preferences and current desktop configuration of a user's machine. User profiles enable several users to work on the same computer with their own desktop setup.

The message is clear: Google is moving away from keywords. Today’s SEO is about the user and the way people explore using search queries. In fact, digital marketing as a whole is moving further into ...

Persona notes a McKinsey forecast that the personal identify and verification market will be worth some $20 billion by 2022, which is not a surprising figure when you consider the nearly $9 ...