Rolex’s Certified Pre-Owned (CPO) program was in the news recently after a study revealed just how wide the price disparity ...

At the end of 2022, Rolex first announced its Certified Pre-Owned (CPO) program, meaning the world’s bestselling watch brand would finally be able to exert some direct control over its highly inflated ...

A Rolex Oyster Perpetual Datejust. Photo: Leon Neal/Getty Rolex Cosmograph Daytona watches with a retail price of $14,800 recently sold on secondhand platforms for as much as $38,500, according to ...

The Rolex GMT Master II in stainless steel with a ceramic blue and red bezel, nicknamed the “Pepsi” by collectors, rose about 5% over the previous 12 months and 1.5% in the last 30 days to ...

A man looks at Rolex watches in a window display in New York. Spencer Platt/Getty Images Eighty-nine of Rolex's 123 current models included in the analysis are worth more used than new.

Chrono24, the biggest online watch marketplace, said Rolex's decision to certify its pre-owned timepieces for resale by authorized dealers will boost sales as it legitimizes the secondhand market.