LinkedIn analytics can provide invaluable insights into how your content performs, who engages with it and the impact of your thought leadership. However, not all metrics are created equal.

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

Takeaway: Let analytics support editorial decisions — but also be willing to rethink your approach when the numbers tell a different story. 3. Show Authors the Numbers — and the Why Behind Them ...

How to systemize your LinkedIn like the top 1%: grow your profile fast . getty. Showing up to your laptop having to dream up every LinkedIn post from scratch is not the plan.