However, when it comes to creative expression, copyright law can be a little more demanding. For purposes of copyright law, product packaging generally falls into one of two categories.

When it comes to product packaging, one of the most crucial elements to consider is the user experience when opening and/or resealing the package. Is it difficult and frustrating, or does the ...

New EU Packaging Regulation impacts design, trademarks. Brands must comply by mid-2025 to meet sustainability and recyclability standards ...

The maker of Oreos, Chips Ahoy cookies, Ritz crackers and other popular snacks is suing Aldi, alleging the supermarket chain is using packaging that "blatantly copies" their products. Mondelēz ...

Dress it Up Trade dress is a product’s or packaging’s overall appearance and design, including size, shape, color, color combinations, textures, graphics, and arrangement of those elements ...

The packaging also has a QR code that can bring curious customers to Apothékary’s site to learn more about their purchases and its uses. Additionally, Apothékary earns approximately 30% of its ...

Product differentiation aims to direct a consumer's attention to one or more key benefits of a product or brand. Companies may distinguish an item through product design, marketing, packaging, or ...