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A campaign for Crumbl cookie-scented Dove was pushed by an army of influencers—with AI help. And Unilever aims to bring the same playbook to more of its humdrum toiletries.
Unilever is reportedly cutting off millions of dollars in funding to the Ben & Jerry’s charitable foundation after it refused to provide audit documents about donations to pro-Palestinian groups ...
Unilever has appointed a new CEO to lead Ben & Jerry’s as its battle over the ice cream brand’s lefty politics heats up, according to a report Friday.
Unilever is reportedly cutting off millions of dollars in funding to the Ben & Jerry’s charitable foundation after it refused to provide audit documents about donations to pro-Palestinian groups ...
Unilever said on Tuesday it would spin off its ice cream unit, home to popular brands such as Magnum and Ben & Jerry's, and cut 7,500 jobs in a new cost-savings programme.
The lawsuit said Unilever applied to register its own "Not Done Yet" trademark to use with products like deodorant, shampoo and body wash in 2021. According to the foundation, Unilever risks ...
Unilever struggled to grow sales at Dollar Shave Club and the brand was later than rivals to establish itself in brick-and-mortar retailers. While it introduced new products, many, such as a $50-a ...
The lawsuit said that Unilever’s motive for the removal of Stever was due to his “commitment to Ben & Jerry’s Social Mission and Essential Brand Integrity … rather than any genuine ...
Unilever, owner of brands including Dove soap and Hellmann’s mayonnaise, said Thursday that it has completed the sale of its Russian business to Arnest Group, a local manufacturer of perfume ...
He explained that while Unilever is “fully focused on” and “investing in growth,” it is doing so by strategically simplifying its innovation pipeline, pruning its portfolio to concentrate ...
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How Unilever Used AI to Make Soap Go Viral - MSN
Unilever is turbocharging its influencer marketing efforts in an attempt to make products like Dove soap go viral on social media—and it’s using artificial intelligence to do it. Currently the ...
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