Let me introduce you to my 4 C's of social media marketing: content ... culture ensures your efforts resonate on each platform. When planning your campaigns, leverage these overlaps: • Align ...

In this article, we’ll explore what a social media marketing strategy is and why you need one, before diving into a step-by-step ... some research into each platform to understand their ...

Identifying a goal is the easiest step of the entire planning process. Just ask yourself ... Noelle Marr is a marketer and PR pro with expertise in social media, digital marketing, and copywriting.

With targeted planning ... of three stages, each of which is carefully calculated to capture each step of the customer journey. Stage 1: Attract The first stage of inbound marketing is in ...

Social media platforms ... to the brand’s email or marketing communications, an email strategy cadence is created to guide them throughout the planning process. That could include: Promoting ...