Currently providing products to 1.4 million youth athletes on 55,000 high school, travel and collegiate teams across the United States, Under Armour CEO Patrik Frisk says “we want to do more." ...

It’s fitting that the Scouting Combine has become known in some circles as the Underwear Olympics. The underwear worn by the participants is made exclusively by Under Armour. Dial up the exclusive ...

The Scouting Combine entails not only competition among players and teams and reporters and agents but also clothing companies. For now, despite the best efforts of Adidas to horn in on the exclusive ...

The youth are our future -- and they may also be the future of Under Armour and Dick's Sporting Goods. For Dick's, youth sales represent a higher-margin product than fitness and golf equipment, which ...