Under Armour’s dedication to its female consumers through specific products and innovations has continued through 2020. The company is releasing its women’s HOVR Breakthru basketball shoe on ...

Two of the company’s 10 directors are women. “The industry is male-dominated,” said Adrienne Lofton, Under Armour’s senior vice president for global brand management.

It’s 2018, but Under Armour executives and employees were apparently still permitted to expense adult entertainment until last February when the organization said no more. The careers of women ...

Activewear powerhouse Under Armour has unveiled the second generation of its women's basketball shoe, another monumental step in the Baltimore-based company's efforts to fuse innovation with ...

Under Armour's (UA) "investment in women's marketing is paying off," said Macquarie analyst Laurent Vasilescu in a report, estimating that women's apparel revenue now tops $600 million.

Under Armour has been trying to reach women for years, but its efforts still appear to be falling short. The sportswear company has long described the women's apparel market as a big opportunity ...

The Rush’s buttery material feels good in your hands before you even slip the tank over your head, and it’s halter-style cut and not-so-formfitting fit flatter even the thicker women among us.

The Magnetico Elite 3 FG was unveiled on Thursday (6 July) and is set to launch on 17 July ahead of the FIFA Women’s World Cup football tournament, which begins on 20 July. The shoe was designed to ...