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Under Armour is stepping out of the gym (and its comfort zone) and into culture with the launch of the UA ECHO, a lifestyle sneaker that doesn’t just blur the lines between sport and street ...

Under Armour and Curry Brand strategically planned the release of Curry's 12th signature sneaker to coincide with the Paris Olympics and their gambit paid off in a big way. On Thursday ...

Dwayne Johnson's Project Rock and Under Armor recently launched its newest Underground collection, featuring both sneaker and apparel items. Following his recent appearance on the WWE stage ...

For a launch of Under Armour’s newest lifestyle sneaker, the UA Echo, Baltimore-based photographer Devin Allen shot the “Sisterhood in Style” campaign on Bowie and Morgan state university ...

Brands have begun to notice the market deficiency — more notably, the profit they’re missing out on — but there’s still a long way to go for women in the sneaker space. Under Armour is ...

Now, he is set to receive his first signature shoe under the Curry Brand in the Fall of 2024, ESPN's sneaker expert Nick DePaula reported on Jan. 25. For more information on the Curry Brand ...