Uncle Ben’s rice is to be renamed after the brand's owner, Mars, acknowledged that the label promotes racial stereotypes. Uncle Ben’s is to be renamed Ben’s Original after the rice range’s ...

AUNT JEMIMA CHANGING NAME, REMOVING IMAGE 'BASED ON A RACIAL STEREOTYPE' FROM PACKAGING Mars Inc.-owned Uncle Ben’s Rice also said ... featured on its brand’s label for almost a century.

An iconic rice brand is hitting shelves with a new name and revamped packaging. The first Ben’s Original products are now available at retailers throughout the country in the place of Uncle Ben ...

The brand name is similar ... and "uncle" instead of "Mr." and "Mrs." — to Ben's Original moves the brand's position to be more neutral in terms of race. It also makes the brand name, which Mars had ...

Ben's Original debuted its first marketing campaign since rebranding from Uncle Ben's ... by a real Texas rice farmer, depicted on packaging and other marketing materials by a Chicago waiter named ...

With food brands like Aunt Jemima and Uncle Ben’s under fire for the racist stereotypes in their packaging and names, rapper, label owner and ... grits, rice, beans and oatmeal.

Uncle Ben’s Rice will also be partnering with the National Urban League to create scholarships that support aspiring Black chefs Lately there has been a push for brands to be more inclusive ...

The Twitter profile still has Uncle Ben's with the old logo as its photo. The bright orange boxed rice brand officially has a new name: Ben's Original. After several weeks of listening to ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

The company behind Uncle Ben’s rice has officially rebranded the food product after many deemed its longtime name and logo to be racially insensitive. The brand will now be called Ben’s ...

Healthy habits begin at home and at school, which is why the UNCLE BEN’S® Brand, the number-one global rice brand ... or attendance at the School Nutrition Association Annual Conference.