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Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo.
Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo.
During an internal inspection, Mars employees noticed a significant number of 8.8-ounce boxes of Uncle Ben's Ready Rice Original Enriched Long Grain White Rice were riddled with holes.
Dive Insight: Ben’s Original is revamping its brand five years after making a major pivot and ditching its long-standing Uncle Ben’s name and iconography over perceived racial stereotyping. “Keep It ...
Parboiled or converted rice isn’t really a type of its own. Uncle Ben’s (now branded as Ben’s Original) popularized the process of steaming or parboiling rice in the husk and then drying it ...
Tapping into consumer demand for both whole grain and convenient meal preparation, Mars is launching Uncle Ben's Boil-in-Bag Whole Grain Brown Rice, Elaine Wong reports. It is the first whole ...
The Uncle Ben logo reflects how White Southerners once used "uncle" and "aunt" — rather than "Mr." or "Mrs."— as honorifics for older Black men and women, according to a 2007 New York Times ...
The Twitter profile still has Uncle Ben's with the old logo as its photo. The bright orange boxed rice brand officially has a new name: Ben's Original. After several weeks of listening to ...