The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...

Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo.

A general view of atmosphere is seen during the Uncle Benís Ben's Beginners Cooking Contest Kickoff on August 20, 2013, in New York City. (Brian Ach /AP Images for The Uncle Ben's Brand) By: Alex ...

Dive Insight: Ben’s Original is revamping its brand five years after making a major pivot and ditching its long-standing Uncle Ben’s name and iconography over perceived racial stereotyping. “Keep It ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...