Frilly, hyper-feminine and cute with bows everywhere, coquette style is increasingly popular. As an aesthetic, is it a problematic trend – or fun and empowering?

Though it may seem like it, the hyper-feminine aesthetic isn’t about specific styles or colours, nor is it catered to a particular gender. This trend is about embracing the concept of ...

The ultra-girly style has taken over TikTok, and it's coming to stores near you. The coquette aesthetic has been around for several seasons now, but it continues to grow in popularity as 2024's ...

The ultra-feminine trend is set to be everywhere in 2024, offering the ultimate celebration of all things girly. And although there are loose guidelines to follow, anyone can make this movement ...

Style How to Ace the Viral Coquette Aesthetic: Girly Bows, Pastels and More Dreamy Styles to Shop for Spring Each product has been independently selected by our editorial team.

The coquette aesthetic is known for embodying the idyllic and the feminine.” Bibeau notes that coquette is a crossover: Lolita meets Marie Antoinette circa 2010 à la Sofia Coppola.

Image credit: Columbia Studios So yes, girly girls are having a moment but that’s not to say that this aesthetic, like (most?) trending aesthetics, can’t be viewed as problematic.

L.A. lady Alessandra Ambrosio gives a ’70s feel to modern pieces with her ultra-flare denim. Copy her cardigan style or double down on the aesthetic cozy, flare-sleeve sweater.

The ultra-feminine fashion label is expanding with a home décor line that hits stores today. By Olivia Hosken Published: Dec 9, 2019 Save Article Marcela Cussolin ...

My newfound happy relationship with the traditional feminine aesthetic has taught me that, sometimes, nothing puts a spring in my step quite like a girly sundress. Even now as I sit typing on my ...