Uber is slated to run multiple commercials during the 2024 Summer Olympic Games with a new audio cue and tag line that reads "on our way" starting at the Opening Ceremony.

Uber Eats' latest Super Bowl 2025 commercial features Matthew McConaughey pitching a football conspiracy to Greta Gerwig for movie inspo.

Along with its tag line, Uber’s campaign features a new signature sound at the end of the commercial. Hazelbaker adds that the Olympics felt like “an opportune time to introduce [the sound] to ...