Great design is about more than just looking ... A/B testing uncovers what truly works for your users. , such as $10.99. Uber’s High-Performing UX/UI: A/B Testing Insights inc_arabia_en 1 ...

Uber wants its app to be global, of course, but also to become irreplaceable in each city where it operates -- a goal that requires local adaptation. To that end, the design team aims to make each ...

Original image has been replaced. Credit: Mashable The new app will start rolling out Tuesday and should get to every Uber driver over the next few months. A new driver guide will help drivers ...