The rest is history. Uber started off as a company and brand about convenience. The idea and its execution defined convenience. Uber skyrocketed in popularity and became a global brand.

Over the weekend, Uber’s new chief brand officer Bozoma Saint John got a public relations pop-up in The New York Times Magazine. Uber, the popular rideshare app, has disrupted traditional ...

Uber founder Travis Kalanick has run his hyper-competitive business under the assumption the ride-hailing service that reigns supreme will be the one with the cheapest rates and best service. On ...

The health of Uber’s brand has taken a knock since the publication of the Uber files, a global investigation into the aggressive expansion tactics employed by the taxi-hailing business between 2013 ...

In all, the stream of recaps of Uber’s past have been a brand nightmare; mere forgetfulness can’t fully explain its apparent reputational redemption in the consumer mind. To tease out a fuller ...

I don’t mean the monetary one. Uber is a brand that eats itself. Its own name, “Over,” denotes the status of the company’s honeymoon—and, hopefully, soon enough, the company itself.

The company has released ads with new CEO Dara Khosrowshahi riding an Uber to promote a fresh start. And now, through a rebranding led by global brand consultancy Wolff Olins, we’re seeing what ...

It’s a strategic way for Khosrowshahi to restore trust to the company’s sullied brand and go a step further, advancing the perception that Uber is a leader among tech companies in creating ...

Building the brand across APAC While Australia has been one of Uber Eats strongest markets, the team is also driving its growth in key APAC markets Taiwan and Japan. The market similarities ...