advertisement 08-08-2022 DESIGN When brands like Uber get a bad rep, what makes customers forgive? As Uber’s performance shows, the road to brand redemption can be relatively short.

Today Uber unveiled a new brand identity, replacing its stodgy-looking “U” logo, aging gradients, and overall uptight feel with a new design that still feels pretty straitlaced. Let’s take a ...

Uber scored 18.7 out of 100. Why might consumers’ relationship with the ride-hailing brand be so troubled? There are plenty of reasons. While the company’s history of scandals and privacy ...