UCLA and Penn State have reportedly taken on a historic private equity deal with Elevate, a global sports marketing agency, totaling $500 million to help fund their athletic departments.

Penn State, UCLA athletic directors deny involvement with private equity funding amid House v. NCAA settlement The Big Ten schools were reported to have reached landmark agreements with consulting ...

Under the monumental settlement, UCLA will be allowed to distribute a max amount of $20.5 million among its student-athletes. Jarmond and the university have agreed to share all of it, citing that ...

UCLA's chief revenue officer is planning to make a number of changes aimed at giving fans what they want as the athletic department tries to become profitable.

UCLA athletics has enjoyed some mountaintop moments over the past several decades. One can easily make the case that 1965 was the Bruins' first great year in revenue-producing sports. In 1962 ...

Look no further than UCLA's new chancellor Julio Frenk, who has made it known that Bruins athletics and its success will be a priority as he begins his tenure with the university.

UCLA Athletics said in a statement announcing Cholowsky's award, "At 47-16, this season marks UCLA's highest win total since the 2019 squad went 52-11.

UCLA replaced him with Terry Donahue, who became one of the greatest coaches in Pac-10 football history. Three small years -- 1975, 1976, and 1977 -- occupy a very important transitional role in ...

LOS ANGELES — Julio Frenk does not appear to be a university administrator content to watch his school’s athletic program from the sidelines.

1967 was yet another year in which UCLA athletics was at the center of the conversation in both football and basketball. Something special was always Bruin in that era.

The intense travel that came with moving to the Big Ten proved to be difficult for many UCLA sports teams in their inaugural year in the conference.