They lobbied for UC to fully restore the use of its traditional seal, with its ‘Let There Be Light’ motto, a drawing of an open book and the 1868 date of UC’s founding.

Some students and alumni have started an online petition to drop the University of California’s new and simpler logo. “The old logo is elegant. The new one looks like a logo from a bad … ...

Lt. Gov. Gavin Newsom, in a Tuesday letter to UC President Mark Yudof, wrote that the ‘overwhelmingly negative response’ to the logo change ‘demands immediate attention.’ ...

Updated: 12:31 PM PST Dec 14, 2012 Editorial Standards ⓘ Advertisement UC suspends new logo after widespread protest Updated: 12:31 PM PST Dec 14, 2012 Editorial Standards ⓘ ...

(LA Times)– Responding to a online wave of revolt against the sculptural design, university officials announced Friday that they are suspending further use of the logo. “While I believe… ...

Ladies and gentlemen, I give you … the University of California lobster. Blogger and UCSD grad Brady Phelps’ lobster logo won the unofficial U-T San Diego contest to pick an unofficial UC ...

The "Stop the UC Logo Change" Facebook page already has 4,700 likes and a Change.org petition gained over 40,000 supporters in just one weekend.