They say the rebranding "devalues UC Berkeley degrees." Though, one student who just graduated last week with a job already lined up, says that's a bit of a stretch. "It's not my style.

UC-Berkeley’s demographics, and its efforts to shape them, illuminate the stakes as the Supreme Court weighs a potential ban nationwide on affirmative action in admissions.

The UC Berkeley logo used on some social media platforms. SCreenshot via LinkedIn “Our updated visual identity aims to better communicate the breadth of Berkeley’s excellence,” he said.

UC Berkeley’s achievements extend beyond academics with pride rooted in history, discovery, and societal contributions. With over 35,000 students, students can choose from 350-degree programs in ...

TechCrunch Sessions: AI kicks off in 4 days - June 5 - at UC Berkeley's Zellerbach Hall. 2 for 1 ticket deals before doors open. Register now.

A UC Berkeley task force hopes to solve an ongoing problem with the university’s branding: Some people think Cal and UC Berkeley are two separate schools. “Berkeley” has long been the name ...

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand.

The bicoastal criticism has magnified the challenges roiling UC Berkeley — the birthplace of the Free Speech Movement in the 1960s — six months after the Oct. 7 Hamas attack on Israel.

BERKELEY, California — The pro-Palestinian activism that exploded this spring at the famously liberal University of California, Berkeley has hit a lull ahead of the presidential election. There ...

A UC Berkeley task force has recommended the school shift its sports identity to 'Cal Berkeley' rather than the current 'Cal' or 'California.' ...

The University of California at Berkeley is under fire for allegedly banning white residents from using a community farm on Saturdays in a move one critic slammed as “systemic racism.” The ...

Last September, the university convened a Cal/Berkeley Identity Task Force to help create one unified identity for the school. Now, the task force has released its report (PDF) — and among the ...