UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand. The logo change ...

While scrolling through social media, some users may have noticed that UC Berkeley’s logo changed on Tuesday for the first time in more than a decade. A yellow letter “B” in a serif font ...

"If that block letter C is there, people know that's UC Berkeley." University officials say the B is not their new logo. They say the B monogram is only intended for small spaces where the full ...

A UC Berkeley task force hopes to solve an ongoing problem with the university’s branding: Some people think Cal and UC Berkeley are two separate schools. “Berkeley” has long been the name ...

will meet Oski the Cal mascot, and participate in card stunts at sporting events, where hundreds of students hold up cards that collectively display the famous UC Berkeley logo.

The style guide states that UC Berkeley should be used — except in ... to “Cal Berkeley” in sports would be in both name and logo and would involve the development of “a visual identity ...

A mysterious, century-old collection of human remains at UC Berkeley has pitted a prominent professor against his own institution and angered tribes. This article was published in partnership with ...

Because UC Berkeley administrators cannot independently divest from all companies, Chancellor Carol Christ agreed to support and initiate a "rigorous examination" of the school's investments.