Inside a black duffel bag was a white football helmet with a specially designed blue logo of a snarling, charging bull. Fuller, UB’s associate athletic director for communications, made a deal ...

Learn how our Master Brand Lockup fits with those of UB units These are the only two approved options for representing the university as a whole using a logo. Based on communications goals, objectives ...

That’s because more than 2,000 students from the Class of 2020 will gather to create a gigantic human UB logo. The annual event, which began in 2004, is a fun-filled tradition that provides incoming ...