The poster — first discovered by eagle-eyed netizens ... was exchanged for a font that closely resembles Papyrus, a typeface so widely hated that it spawned its own series of "Saturday Night ...

The original typeface was designed by Eric Gill in the 1920s – inspired by the Johnston font family created for the tube - and Gill Sans Nova is Monotype’s modern reworking. HVD Poster Clean ...

The new campaign flips the script – quite literally – by displaying key pancake ingredients in its signature blue typeface on a ... praised the poster, saying: “Bold, simple and delicious.