Twix has also gained a new logo – and in the process waved goodbye to one of the internet's favourite logo secrets. “Centered in the human insight that our fans are fostering maximalist living ...

Now we have the real answer. If you look at the packaging of a Twix, you will notice a few things in the logo. First of all, the name ‘Twix’, and second, the two lines in the dot above the eye.