Though Twitter has not made an official statement about its Analytics program, The Next Web claims that it has, in fact, been “confirmed.” Twitter has apparently given “a very small group of ...

Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. With the launch of Media Studio in 2016, Twitter gave brands a ...

Twitter analytics staff decimated by layoffs and resignations Departures raise questions about whether platform can track audiences and brand safety By Jack Neff. Published on November 29, 2022.

Twitter’s ad revenue in Europe, the Middle East, and Africa is down 15% in 2022, and weekly advertising bookings in the region are down a stunning 49%, according to internal company discussions ...

SAN FRANCISCO (CN) – The social analytics service PeopleBrowsr insists that a state court should resolve its claims for continued access to Twitter’s full feed of data. PeopleBrowsr signed a contract ...

Twitter is, I believe, unique among social platforms in its reliance on APIs and non-Web access to its service. But as more Web 2.0 services open up and as developers start to build better ...

At CES 2019 in Las Vegas in January, Twitter announced it was developing new tools that would make it easier for publishers to better understand what sort of content is resonating with their readers.

A major benefit of their Twitter tracker compared to the CDC’s is that the team is able to publish daily flu results, whereas the CDC can take anywhere between one to two weeks to release their ...

In an apparent attempt to get more people interested in using its advertising platform, Twitter has opened its analytics program to all users, free of charge. Curious how popular your tweets are ...

Twitter analytics reveal Meghan Markle was targeted in ‘coordinated’ hate campaign Bot Sentinel issued a report that found 83 accounts coordinated to abuse Meghan Markle on Twitter.

Twitter is upping its data analytics game in the form of an expanded, multiyear partnership with Google Cloud. The social media giant first began working with Google in 2018 to move Hadoop ...