with the exception of relatively tiny display ads that take up less than 3% of the screen. i was curious and sure enough, the example image @twitch gives in its new branded content guidelines is ...

It’s also annoying to start watching a creator and having to deal with three minutes of ads before the service will let you through to the stream. Twitch is looking to fix both of those things.

But Twitch’s moves in pursuit of profitability have confused and upset creators, fans and staff. Creators have decried new monetization schemes that put the onus on them to run more ads.

Twitch star Zack "Asmongold" provided his take on the prevalence of ads on Twitch and compared them to the ads present on YouTube Gaming. While playing World of Warcraft, Zack stated that Twitch ...