‘Tis the season for horror movies, niche costumes and ghastly glam. Whether you have your Halloween outfit all sorted or ...

Eyeshadow palettes are always something that can transform your whole makeup look. Watch some tutorials to see what styles ...

Turn your Halloween into a creative, fun experience with styles that showcase your personality, connection, and originality ...

French TikTok star Bách Buquen's mission is to "normalize makeup for men" and he will earn half a million dollars from ...

With October coming to an end, people are getting ready to celebrate the spooky festival of Halloween. Try these easy ...

The Evolution of Augmented Reality in Beauty As technology continues to evolve, augmented reality (AR) has emerged as a game-changer in various industries, particularly in beauty and cosmetics. By ...

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

There are more smart makeup tools on the way to your local Sephora or Ulta, experts agreed. Some next-gen tools include AI‑powered skin analyzers, which provide precise skin condition analysis and can ...