UFC President Dana White and Saudi Arabian General Entertainment Authority Chairman Turki Alalshikh jointly announced the creation of a new boxing promotion Wednesday.

Recently, Canelo Alvarez signed a four fight deal with Turki Alalshikh in Riyadh. This came after he cancelled his deal with Jake Paul which was expected to take place on February 11 2025.

Riyadh Season's Turki Alalshikh made the fight official after Alvarez's unanimous decision win against William Scull on May 3. And it was initially announced that Dana White as part of TKO Group ...

Turki Alalshikh (L) and Dana White have teamed up to launch a brand new boxing league. Richard Pelham and Michael Simon/Getty Images "First of all, he's not only the CEO now for UFC, he's the CEO ...