Google’s latest AI shopping features let you try on outfits virtually, track price drops based on your budget and explore fashion or home styling ideas.

It builds on existing "try on" technology, but instead of using a mock-up body type, you can upload a picture of yourself and see what the clothes would look like on you. The function works with ...

Virtual try-on is powered by a new diffusion-based model Google developed internally. Diffusion models — which include the text-to-art generators Stable Diffusion and DALL-E 2 — learn to ...

Now, the company will allow you to try clothes on yourself, too. To do so, you’ll upload a full-length photo under good lighting where you’re wearing fitted clothing.

You’ll be able to shop a collection of clothes sourced from things students donated after moving out of residence halls, curated by Sadie Patterson, fashion industry & merchandising ’25. There are ...

Google wants its AI tools to be your personal shopper. And maybe it'll tell you if that shirt really does look good on you or if it actually looks ridiculous.