A popular hard seltzer brand is giving new meaning to the term "pop-up bar" with a zero-g twist that could have its fans popping up and down and in every which way this summer. Truly, the hard ...

"Truly helped establish hard seltzer as we know it today, but we recognize the segment is evolving for the drinker of tomorrow," Boston Beer Company CEO Dave Burwick said in a statement.

People will be drinking gluten-free hard seltzer until the end of time, but there was a moment when it was a novelty. Back in the day — 2016, to be exact — Truly was one of the first hard ...