Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. You didn't think Truly Hard Seltzer would let our favorite dress-up holiday go by ...

In truly spooky season fashion, Boston Beer Company’s Truly Hard Seltzer has released a limited edition Halloween drink. Truly Midnight Hard Seltzer, a limited-edition blackberry lemon-flavored ...

There are a lot of hard seltzers on the market, and you'll notice the evidence as you browse the aisles of your local store. It can even be difficult to figure out the best seltzer brands for your ...

When the beer industry was struggling, hard seltzer showed up to help give breweries new life. But what's the answer when the hard seltzer category starts struggling? How about vodka? Truly Hard ...

People will be drinking gluten-free hard seltzer until the end of time, but there was a moment when it was a novelty. Back in the day — 2016, to be exact — Truly was one of the first hard seltzer ...

Truly Hard Seltzer has planned what it is billing as the first-ever zero gravity drinking experience, according to a press release. Consumers can visit a microsite and explain why drinking Truly makes ...

BOSTON - The hard seltzer craze is letting up, and that's forcing a local maker of the once-trendy alcoholic beverage to pivot. Boston Beer Company announced this week it is giving its 7-year-old ...

Refreshing and perfect for poolside sipping, Truly hard seltzer comes in plenty of flavors. Most of them are tropical, featuring pineapple, grapefruit, and lime. But there are also bolder choices, ...