That's what we thought. This Halloween season, we're bringing TRULY Midnight to the party. It's a limited-edition Blackberry Lemon Hard Seltzer for a drink that's as delicious as it is dark.

Boston Beer Company’s Truly Hard Seltzer has released a limited edition Halloween drink. Truly Midnight Hard Seltzer, a limited-edition blackberry lemon-flavored beverage, is a nearly-black ...

People will be drinking gluten-free hard seltzer until the end of time, but there was a moment when it was a novelty. Back in the day — 2016, to be exact — Truly was one of the first hard ...

A popular hard seltzer brand is giving new meaning to the term "pop-up bar" with a zero-g twist that could have its fans popping up and down and in every which way this summer. Truly, the hard ...

"Truly helped establish hard seltzer as we know it today, but we recognize the segment is evolving for the drinker of tomorrow," Boston Beer Company CEO Dave Burwick said in a statement.

With Americans getting ready for the Super Bowl in just over a week, hard seltzer is tapping into one of the most popular snacks among football fans: chicken wings. Boston Beer’s Truly is ...

Nowadays, there are many popular brands in the hard seltzer game, but Truly is perhaps one of the most recognizable names in the running. Truly hard seltzers have been on shelves since 2016 ...